12 Facebook publishing tools for your brand in 2024

As part of your Facebook marketing strategy, a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Nowadays, there are much more efficient ways to publish and schedule social media content. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. With capabilities like batch uploading your posts for the month, creating a weekly or monthly schedule, and built-in tools that make content publication easy, your time will be freed up for tasks that your business needs you to focus on instead.

Throughout this article, we’re going to address three key benefits of using a Facebook publishing tool and introduce you to 12 useful options for your business.

• Why you should use a Facebook publishing tool
• 12 Facebook publishing tools for your brand
• Find the right Facebook publishing tool for your needs

Why you should use a Facebook publishing tool

How can a Facebook publishing tool help you? And why is spending time to discern the right one for your business worth it?

We’ve got three reasons why.

Efficiently schedule your posts ahead of time

Scheduling your Facebook content ahead of time is a much more efficient way to publish your content. Instead of logging in every day to manually publish your content at sporadic times, we recommend batching content tasks together in advance to make your content publishing process most efficient.

Batching is a time management tactic that groups similar tasks together as a way to work on them more quickly and decrease potential distractions. When it comes to your Facebook content, we recommend batching content tasks together like so:

• Content ideation – Plan a set time for content idea of the posts you plan to create and eventually publish. This step you’ll want to do the furthest in advance so you can set yourself up for the next two stages of the content process.
• Content creation – After the content ideation is complete, we recommend knocking out the creation of the content you plan to schedule and publish all at once or through a few content creation sessions.
• Content scheduling – Lastly, once the content is produced, we recommend scheduling those posts in one sitting using a Facebook publishing tool.

If your Facebook content process has more steps than the ones above, you can add those in. But it’s best to focus on each task at once, first creating an entire week’s worth of content, then scheduling that week’s worth of content.

And using a Facebook publishing tool makes scheduling out your content even easier. Some of the tools in our list allow you to set your planned weekly schedule first so that you don’t have to select a date and time manually. Other tools allow you to choose automated optimal times based on your audience.

Streamline your reporting

Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more. Use the analytics feature provided through third party Facebook publishing tools to draw insights for your social media reporting. Discover your top-performing posts so you can create more like them. And identify posts that don’t resonate as much with your audience so you can remove them from your strategy.

Facilitates team collaboration

If you work with a team to create and schedule your Facebook content, publishing tools can make the process even easier. Find a tool that facilitates social media collaboration, allowing junior social media managers to create content to then send to senior managers for approval and publication.

Or, have your social media team input the content and captions for each post to then send to the graphic design or video team to add in the assets once they’ve been created.

12 Facebook publishing tools for your brand

Looking to improve efficiency, reporting and collaboration amongst your team? Check out the top 12 Facebook publishing tools below to find the perfect option for your business.

1. Sprout Social

Sprout Social sits at the top spot of our list for a reason. Yes, we’re going to toot our own horn. Sprout Social is a comprehensive and easy-to-use Facebook publishing tool—but it’s also so much more than that.

With Sprout Social, you can get access to Facebook features like:

• Publishing
• Reporting and analytics
• Monitoring
• Customer service
• Competitor analysis

But you can also get access to those features and more for every other social media platform you plan to use in your strategy. Take advantage of our publication features while also getting an all-in-one tool that fits all of your social media management needs.

Plus, make Facebook publication as easy and seamless as possible. Input your caption, upload your media, then let Sprout’s AI tool find optimal publication times based on when your audience is most likely to be online.

Our Facebook publication-specific features include:

• Optimal posting times
• Team collaboration tools
• Visual social media calendar
• Content suggestions for inspiration
• URL tracking

Pricing: Starting at $199/month. Sign up for a free 30-day trial today!

2. Social Champ

Social Champ is another social media management tool that works on a number of networks—Facebook, of course, included. With Social Champ, you can add multiple social media accounts to your dashboard and manage your presence on all of them from one place.

Facebook scheduling features include:

• The ability to save and manage hashtags
• Analytics and reporting
• Automation
• A social media inbox
• The ability to add the first comment to your Facebook post

Pricing: Free forever account option. Paid plans start at $26/month.

3. SocialBee

SocialBee is another Facebook publishing tool with a number of features to offer. Its visually appealing content calendar can help keep your social media team organized each time you schedule another batch of content.

SocialBee’s Facebook management features include:

• Integrations with design and content creation apps
• Content calendar with scheduling capabilities
• AI assistant for help creating content
• Analytics and reporting
• Social inbox

Pricing: Starting at $24/month.

4. Keyhole

Keyhole is a Facebook publishing and analytics tool focused on helping agencies manage all of their client accounts in one seamless dashboard. Keyhole also has an arsenal of social media management tools, making sure its agency users can easily manage all aspects of their clients’ social media.

The Facebook publication tools available in Keyhole’s suite include:

• Optimal posting times
• A calendar view for organization
• Full-scale social media analytics
• The ability to collaborate with teammates or clients

Pricing: Starting at $79/month.

5. CoSchedule

CoSchedule is another great option for keeping all of your digital content scheduled out and organized. Famous for its calendar view, CoSchedule focuses on helping marketing teams make sure they’re never missing a day of content.

Facebook publishing features available with CoSchedule include:

• An easy-to-use drag-and-drop social calendar
• The functionality to track social media messages
• AI social assistant to help writing captions
• Social message optimizer to help improve your engagement

Pricing: Free account option. Paid plans start at $19/month.

6. Agorapulse

Agorapulse is a social media management tool that supports more social networks than just Facebook, making this a great option for brands with a complex online presence. More than that, Agorapulse boasts additional features that help users offer great social media customer service.

Agorapulse’s Facebook publishing features include:

• Team collaboration
• Visually appealing social content calendar
• Multi-platform publishing
• UTM tracking
• Asset management

Pricing: Starting at $49/month.

7. Post Planner

Post Planner is a simple and easy-to-use social media publishing tool. With a name like Post Planner, you can safely assume that the ability to plan out your social media content sits at the core of this tool’s functionality.

Post Planner’s Facebook publishing features include:

• The ability to create multiple posts at once
• The ability to optimize your posts for each platform’s requirements
• Post previewing
• Saved captions
• Evergreen content recycling

Pricing: Free plan available. Paid plans start at $7/month.

8. eClincher

eClincher is a social media management platform that also has features that assist with local SEO, business listing management and tools for businesses with franchises or multiple locations. That means this is a great option for franchise businesses needing help with more than just social media.

eClincher’s Facebook publishing features include:

• Digital asset library
• Content curation tools
• Hashtag management
• Multi-platform publishing
• Team collaboration

Pricing: Starting at $65/month.

9. Loomly

Loomly is a social media management platform that also offers team collaboration features, helping its users to collaborate effectively as they implement their social media strategies. Access a number of useful features with a visually appealing interface.

Some of the Facebook publishing features that Loomly offers include:

• Visually appealing content calendar
• Team notifications and collaboration tools
• A feed of post ideas to get inspiration
• Asset management
• Automated and manual publishing options

Pricing: Starting at $32/month.

10. SocialPilot

SocialPilot is a social media management and analytics tool that can be a great option for organizing, publishing and scheduling your Facebook content. Access collaborative tools, AI features, publishing capabilities and more.

To help you publish your Facebook content, SocialPilot has features like:

• An AI assistant to help with your content creation
• A content library to store your assets
• Smart scheduling that accounts for different audience time zones
• Bulk scheduling to make publication even easier

Pricing: Starting at $25.50/month.

11. Iconosquare

Iconosquare is a tool that started years ago as one of the only Instagram analytics tools and has come a long way based on demand to offer a suite of social media management tools for nearly every social media platform.

The Facebook publishing features that Iconosquare offers include:

• Image cropping tools
• Post approval
• Media library
• Cross-platform publishing

Pricing: Starting at $49/month.

12. Emplifi

Emplifi is the last option on our list, but still a solid choice for a social media management and publication tool. Emplifi can help you publish and schedule your content, as well as manage your online community, keep an eye on your brand’s reputation and even work with influencers.

With Emplifi, get access to Facebook publishing features like:

• AI caption composer
• AI-powered posting time recommendations
• Post approval workflows
• Digital asset library
• Presets, templates and drafts for easy content creation

Pricing: Book a demo to get a customized quote based on your needs.

Find the right Facebook publishing tool for your needs

Ramp up your Facebook marketing strategy by planning ahead and staying organized. One of the best ways to do that is by putting together the perfect arsenal of tools for your needs.

If you’re looking for an all-in-one Facebook publishing tool, give Sprout Social a try. Sign up for a 30-day free trial to test drive our software and see if we have what you need.