Social Spotlight

Our Social Spotlight series highlights great brands on social and what strategies they’re implementing to achieve success.

Featured

Categories
- Social Media Content
- Social Media Strategy
Social Spotlight: How GoPro fuels brand loyalty with UGC
Reading time 4 minutes
Categories
- Media & Entertainment
- Social Media Strategy
Social Spotlight: How Netflix uses social to create a brand experience
Reading time 4 minutes
Categories
- Culture Strategies
- Diversity, Equity & Inclusion
Social Spotlight: Ben & Jerry’s and how to take an actionable stand on social
Reading time 6 minutes

All Social Spotlight

Categories
- Influencers
- Social Media Strategy
Post Performance Report: Influencer marketing campaigns taking over our feeds
Published on March 20, 2024 Reading time 8 minutes
Categories
- Customer Care
- Social Media Trends
Post Performance Report: Brands transforming social customer care
Published on February 26, 2024 Reading time 8 minutes
Categories
- Social Media Trends
- Social Spotlight
Post Performance Report: Brands already inspiring us in 2024
Published on January 23, 2024 Reading time 7 minutes
Categories
- Social Listening
- Social Media Trends
Spotify Wrapped: What marketers can learn from the viral campaign
Published on December 7, 2022 Reading time 3 minutes
Categories
- Template
- Employee Advocacy
Template: Everything You Need for an Employee Spotlight Series on Social
Categories
- Social Media Strategy
- Social Spotlight
What the Sprout Spotlight awards taught us about the state of social marketing
Published on May 6, 2021 Reading time 5 minutes
Categories
- Social Media Strategy
- Social Spotlight
Social Spotlight: Hilton’s pandemic strategy proves the business value of social
Published on April 22, 2021 Reading time 6 minutes
Categories
- Food & Restaurants
- Social Media Strategy
Social Spotlight: How Tim Hortons puts people first in its social strategy
Published on April 1, 2021 Reading time 4 minutes
Categories
- Social Media Strategy
- Social Spotlight
Social Spotlight: Drift wins by keeping things personal
Reading time 6 minutes
Categories
- Social Media Strategy
- Social Spotlight
Social Spotlight: How Zendesk became the champions of keeping it human
Reading time 5 minutes
Categories
- Social Media Strategy
- Social Spotlight
Social Spotlight: How Universal Standard commands the fashion space with inclusive content
Published on February 23, 2021 Reading time 4 minutes
Categories
- Social Media Content
- Social Spotlight
Social Spotlight: Why creativity is just the cherry on top for Jeni’s Ice Creams
Reading time 4 minutes
Categories
- Social Spotlight
Social Spotlight: How Airbnb kept the lights on when everyone was home
Reading time 6 minutes
Categories
- Social Spotlight
Social Spotlight: Peloton and how to get your community to speak for itself
Reading time 6 minutes
Categories
- Diversity, Equity & Inclusion
- Social Spotlight
Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens
Reading time 6 minutes
Categories
- Social Media Content
- Social Media Strategy
Social Spotlight: Nike and how to outpace the competition on social
Reading time 7 minutes
Categories
- Culture Strategies
- Diversity, Equity & Inclusion
Social Spotlight: Ben & Jerry’s and how to take an actionable stand on social
Reading time 6 minutes
Categories
- Diversity, Equity & Inclusion
- Social Media Engagement
Social Spotlight: The Trevor Project and how to establish, evolve and empower your community
Reading time 3 minutes
Categories
- Customer Care
- Finance & Banking
Social Spotlight: Visa and how to pivot with empathy during a crisis
Reading time 3 minutes
Categories
- Community Management
- Customer Care
Social Spotlight: Talkspace and how to build a community of support
Reading time 3 minutes
Categories
- Community Management
- Higher Education
Social Spotlight: Michigan State University and creating community in this ‘new normal’
Reading time 3 minutes