8 LinkedIn marketing tools for your business in 2024

LinkedIn continues to be a powerhouse for professional networking and marketing. With over 900 million members worldwide, it has become an invaluable platform for businesses to reach their target audience, generate leads and drive conversions. Leveraging the right tools can amplify your LinkedIn marketing efforts, helping you stand out in the crowd and achieve your business goals.

Here are the top  LinkedIn marketing tools that can propel your business forward:

Jump to a LinkedIn marketing tool:

• Sprout Social
• Drift
• Hubspot
• Zoho CRM
• SocialPilot
• Oktopost
• AgoraPulse
• Crystal

1. Sprout Social

Sprout Social’s LinkedIn integration includes publishing, response management, productivity tools and analytics. Easily share posts, engage with followers and measure performance with a comprehensive social management solution.

Sprout Social lets you track in-depth reporting and analytics for LinkedIn and other social media networks — all from a single dashboard. Track metrics for organic and sponsored posts, learn about your audience and keep tabs on growth and engagement for multiple company pages.

With Sprout, you can measure key metrics such as engagement, reach, clicks and follower growth to assess the effectiveness of your LinkedIn marketing efforts.

2. Drift

Conversational marketing has emerged as a powerful tool for engaging prospects in real-time conversations. Drift integrates with LinkedIn to capture leads and initiate conversations seamlessly. By providing personalized experiences and timely responses, you can nurture marketing leads and drive conversions more effectively.

If you’re using LinkedIn as a platform for customer engagement or support, you can integrate Drift with your LinkedIn profile. This integration allows customers to reach out to you via chat directly from LinkedIn, providing them with a seamless support experience and potentially improving customer satisfaction.

3. Hubspot

HubSpot’s marketing automation platform includes robust LinkedIn integration for social media management, lead generation and analytics. Schedule posts, monitor engagement, and track performance across multiple social media channels, including LinkedIn. With HubSpot, you can streamline your LinkedIn marketing efforts and gain valuable insights to optimize your strategy.

HubSpot’s CRM (Customer Relationship Management) system enables users to track leads generated from LinkedIn campaigns. Marketers can capture lead information from LinkedIn forms or website visits and manage these leads within the HubSpot CRM for nurturing and follow-up

HubSpot also integrates with LinkedIn Ads, allowing marketers to create, manage, and track LinkedIn ad campaigns directly within the HubSpot platform. This streamlines the process of running LinkedIn ads and provides centralized reporting on ad performance.

4. Zoho

Zoho CRM offers seamless integration with LinkedIn to enrich your contact and company data, as well as manage leads and engagements effectively. Gain valuable insights on your LinkedIn connections and leverage them to nurture relationships and drive conversions. With Zoho CRM, you can streamline your sales process and focus on what matters most—building relationships.

5. SocialPilot

SocialPilot is a social media management tool that offers several features to assist with LinkedIn marketing efforts. SocialPilot allows you to schedule LinkedIn posts in advance, ensuring your content is published at optimal times for your audience. With SocialPilot’s bulk scheduling feature, you can upload multiple LinkedIn posts at once and schedule them in bulk, saving time and ensuring consistent posting

The platform also helps you discover relevant content to share on LinkedIn, making it easier to engage your audience and establish thought leadership. Overall, SocialPilot streamlines the process of managing and optimizing your LinkedIn marketing efforts, helping you save time and maximize your impact on the platform.

6. Oktopost

Oktopost offers social media management, including LinkedIn, with features for content scheduling, employee advocacy and LinkedIn analytics.

Oktopost facilitates employee advocacy by allowing companies to curate and share content with their employees, who can then easily share it with their LinkedIn networks. This helps amplify the reach of your organization’s content and increase engagement on LinkedIn.

7. Agorapulse

Agorapulse has a comprehensive set of features tailored for LinkedIn marketing. With a user-friendly interface and collaborative capabilities, the tool is valuable for businesses and marketers looking to effectively manage and optimize their LinkedIn presence.

Agorapulse supports team collaboration, enabling multiple users to manage LinkedIn accounts collaboratively. This is beneficial for businesses with dedicated marketing teams or agencies managing LinkedIn campaigns for clients.

8. Crystal

Crystal, often referred to as Crystal Knows, is a unique tool that utilizes personality assessments and predictive analytics to help users understand the personalities of their contacts and tailor their communication accordingly.

Crystal is valuable for enhancing communication strategies on the platform by providing insights into the personality traits of LinkedIn contacts based on their profiles or interactions. This information can help marketers craft personalized messages that resonate better with their connections, increasing the likelihood of engagement and building stronger relationships.

Crystal’s insights can help marketers identify commonalities and points of connection with their LinkedIn contacts, facilitating the establishment of rapport and trust. Understanding a contact’s personality can enable marketers to approach interactions in a way that feels more natural and genuine, fostering meaningful connections on the platform.

Start using a LinkedIn marketing tool to streamline your strategy

As LinkedIn continues to be a dominant force in the social media landscape, leveraging the right LinkedIn marketing tools becomes essential for growth on the platform.

The tools mentioned above cater to various aspects of LinkedIn marketing, from scheduling and analytics to organic follower growth and lead generation. By incorporating these tools into your LinkedIn marketing strategy, you can enhance your presence, engage your audience and stay ahead in the competitive world of social media marketing.

And remember, you can test drive a free 30-day trial of Sprout Social to get a first-hand look at our Instagram automation, collaboration and reporting features yourself.