The Agency Pricing and Packaging Report

​​Circumstances over the last few years accelerated the long-promised digital transformation, creating great challenges and opportunities for both brands and agencies using digital marketing. No digital outlet captures this swift shift from “nice to have” to “essential” better than social media.

As more brands understand the impact social media can have on business outcomes, agencies need to reevaluate how they work with clients.

To understand how agencies are adapting to the changing digital landscape, we surveyed 228 agencies about their service offerings, client pricing and packaging and how they’re planning to build agency resilience in 2023 and beyond.

What you’ll find in this report:

• The most common agency pain points
• The evolution of agency service offerings
• Agencies’ approach to pitching and packing services
• Where to focus during times of economic uncertainty

Download this report to learn how to effectively price and package your agency service offering.