16 Twitter tools to boost your brand’s marketing

To create a successful Twitter (rebranded as “X”) marketing strategy, you need to have the right Twitter tools in your tool belt. Online tools and software can help make Twitter marketing and management much easier and more effective.

Throughout this article, we’re going to share a number of management tools, follower tools, tracking tools, scheduling tools and more—and if you’re looking for the top Twitter analytics tools, you can head over to our post all about tools that help you track and report your analytics.

Table of contents:

• All-in-one Twitter tool
• Twitter management tools
• Twitter follower tools
• Twitter monitoring tools
• Twitter tracking tools
• Twitter scheduling tools

Best all-in-one Twitter tool

Many Twitter tools have their own specialties—and we’ll cover many throughout this article—but there’s only one that encompasses all specialties into one well-rounded tool.

1. Sprout Social

Sprout Social’s Twitter management tools encompass nearly all tasks you’d need to accomplish—management, scheduling, listening, monitoring, analyzing and more.

Easily manage multiple Twitter accounts in one place, whether you’re working with multiple brands, need to keep track of different brand location accounts or have additional support accounts to monitor. Publish or schedule your content from one easy-to-use dashboard and measure its performance.

Sprout Social offers a 30-day free trial to let interested Twitter users test out its software before diving into the paid version. Paid plans start at $199/month and grant users access to tons of great features that make managing their Twitter accounts a breeze.

Twitter management tools

Twitter management can encompass a number of things, but it’s typically viewed as a tool that allows brands and their marketing teams to create, schedule, edit and monitor their tweets. Here are a couple of Twitter management tools that your team might be interested in trying out.

2. GroupTweet

GroupTweet is a useful Twitter tool because it allows more than one person to manage your account. If you have a team of social media managers working on your Twitter, you’ll need more than one login for your management tool. This can sometimes add to the cost of your tool—and if you’re on a tight budget, that can be a dealbreaker.

But with GroupTweet, your entire team can easily tweet all from the same account. GroupTweet offers a free 14-day trial for teams to test out the tool. Paid plans start at $7.99/month for five contributors.

3. Planable

Planable is a Twitter management tool that allows teams to collaborate on content together. It has an approval process so teams can easily train new team members or get client approval before publishing. Planable allows marketers to preview posts exactly how they’ll look on the platform to avoid any awkward errors.

Plans are flexible with planable. There’s a completely free plan and paid plans start at $11/user/month, but prices fluctuate based on the number of users and workspaces you need to incorporate for your team’s usage.

Twitter marketing tools

Twitter marketing requires a few unique strategies—the use of hashtags, a clear combination of post types, ads, organic content and more. We’ve got a couple tools that can help with your marketing strategy.

4. Ritetag

RiteTag is a hashtag analysis tool that can help brands find the best hashtags to use in their tweets. Search keywords and hashtags relevant to your business and discover which hashtags get the most views and traffic. RiteTag has a suite of tools, including RiteForge for publishing content, Rite.ly for short CTA links and RiteBoost for enhancing posts in your current scheduling tool.

RiteTag alone lets users access some features on a limited basis for free; otherwise, it costs $49/year. For the full suite, or the RiteKit, the price is $54/month, paid annually.

5. Audiense

Audiense offers a Twitter-specific marketing tool that lets brands gather data on their Twitter audiences so they can better cater content to them. It can work perfectly in conjunction with your management tool (like Sprout Social) to research your followers so you can better target your marketing content to the right audience.

Audiense has a completely free plan with limited access to their Twitter marketing tool. Paid plans start at £32/month for just the Twitter tool.

Twitter follower tools

It’s important to keep an eye on your followers to make sure they match your target audience. If you start generating more followers that don’t align with your target customer, you might be publishing the wrong types of content. These tools can help you grow your Twitter following with relevant users.

6. Tweepi

Tweepi is an AI-powered tool that can help you find the right accounts to follow and grow your follower count in return. Set relevant hashtags and target users in the tool’s dashboard. The AI will then generate a list of hyper-relevant Twitter users and share the best ways to engage with them. By using these tactics, you’ll start to get noticed and generate even more followers.

Plans start at $10.75/month, paid annually, or $12.99/month, paid monthly.

7. Circleboom

Circleboom is a follower analysis tool that can help brands pinpoint fake accounts, inactive accounts and more so they can unfollow them and stop getting spam in their feeds. The tool also provides Twitter audience insights so brands can make sure they’re generating followers that match their target demographics.

Circleboom has a free forever plan with limited usage of the tool. Premium, all-access plans start at $17.99/month.

8. Followerwonk

Followerwonk is a great tool for finding accounts to follow and analyzing your existing follower count. Search accounts based on keywords in their bio and follow them right in the Followerwonk app. Look at graphs to gather insights on your existing Twitter followers, like location, bio data and more.

Get access to limited features for free, or sign up for a paid plan starting at $29/month.

Twitter monitoring tools

Monitor your Twitter performance with Twitter monitoring tools. These can help you get deep insights into how each of your individual tweets are performing.

9. Keyhole

Keyhole is a tool for gathering insights on your Twitter posts and overall account performance as a whole. Get an idea of how many tweets you’ve published in a given time period, the number of engagements they’ve received, likes, clicks, retweets and so much more. Check the overall health of your Twitter strategy with a tool like Keyhole.

Keyhole works for more social media platforms than just Twitter, so the tool has a higher price point than some others on our list. Plans start at $79/month for small businesses and go up from there based on your team’s needs.

10. Trendsmap

Trendsmap is a tool for monitoring conversations on Twitter. Keep an eye on relevant trends so that you can incorporate them into your content or get an idea of when topics are being widely discussed. Get alerts based on keywords you’ve set about various topics of conversation so you can be a part of the discussion.

Trendsmap has a completely free plan with basic trend tracking, but paid plans start at $25/month.

11. Mention

Mention is a tool for monitoring online conversations. Use it to keep an eye on various conversations on Twitter and house them in a single dashboard for you to monitor. You can also use Mention to monitor mentions of your brand on Twitter, even if they don’t tag your business directly.

Pricing for Mention plans starts at $41/month.

Twitter tracking tools

Track important accounts, influencers, competitors and more on Twitter with these Twitter tracking tools.

12. Daily 140

Daily 140, named for the original Twitter character limit, is a great tool for tracking accounts important to your business. Create a daily email newsletter with accounts of your choosing—these can be experts or influencers in your industry, competitors to keep an eye on, news outlets and more.

The tool is 100% free and can be a great way to keep an eye on important Twitter users.

13. Twitonomy

Twitonomy is a great Twitter tracking tool because it offers a ton of information all at once. Track your Twitter performance, your followers, your lists, keyword searches, favorite users and so much more. The tool is also completely free, making it a great tracking tool option for your brand.

Twitter scheduling tools

Don’t try to manually publish your Twitter content—you’ll drive yourself crazy. Instead, invest in a scheduling tool so you can batch create and schedule a week’s content at once.

14. MeetEdgar

MeetEdgar is a unique Twitter scheduling tool because it keeps an archive of all past published posts so you can find tweets that performed well or even went viral and rework them before publishing them again. Easily schedule a large batch of content at once to go out over a week or two, making your job so much easier.

Plans start at $24.91/month.

15. Tweetdeck

Tweetdeck is a Twitter-owned tool that lets you create mini dashboards to monitor tweets, share content, schedule content, check notifications and more. It’s a completely free tool that’s extremely useful for managing your Twitter content. Some marketers even prefer to use Tweetdeck as their Twitter dashboard rather than the Twitter app itself.

16. Twitter

And finally, Twitter actually has its own built-in scheduling tools. This is a relatively recent addition to the platform, but it can be extremely useful for minor scheduling. Type in your tweet, then click the clock icon to access the scheduler. You can also take a look at your entire feed of scheduled posts to make sure you don’t have any going out too close together.

Find the best Twitter tools for your needs

Not every Twitter tool will work for your brand and your team’s needs. Do your research and read through our descriptions of each tool to find the best one for you. Or, just take advantage of Sprout Social’s all-in-one Twitter management tool. Get started with our 30-day free trial and see if our solution will work for your brand.

Use of Twitter nomenclature across Sprout refers to newly rebranded X platform and related terminology.