Create a B2B Content Plan for Social Media [Free Worksheet]

A sophisticated content marketing strategy can build brand awareness, deliver value and reveal opportunities to build relationships with prospects that convert into business. One of the hardest parts of building that strategy, especially for B2B brands, is content creation.

There’s a common misconception that B2B content marketing should be buttoned up, reserved and straightforward. But just like with consumer audiences, B2B buyers want engaging, visually interesting and valuable content that is tailored to their needs and preferred social channels.

When it comes to B2B content marketing, a symbiotic relationship should exist between social media marketers and their colleagues in other marketing disciplines. As the marketing team develops white pages, webinars, case studies and other B2B content, the social team can spin that content into additional assets and promote them across platforms to support shared marketing goals.

This worksheet serves as a B2B content planner and will help you:

• Maximize the impact of an existing piece of content
• Use past performance trends to create better social content
• Build a two-week promotional plan for that content
• Develop B2B social media content ideas and build a content promotion plan
• Commit to a timeline for sharing your results and refining your content

Download the worksheet today to build a B2B content promotion plan that engages your prospects on social and drives them through the marketing funnel.