Press Archive | Sprout Social

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Sprout Social Names Crystal Boysen as Chief People Officer

Abigail Schmitt — Thu, 14 Mar 2024 13:34:41 +0000

CHICAGO, March 14, 2024 – Sprout Social, Inc. (“Sprout Social”, the “Company”) (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced the appointment of Crystal Boysen to chief people officer (CPO), effective March 25, 2024. As CPO, Boysen will oversee Sprout’s global people function and have an essential role in building and elevating Sprout’s world-class team.

Boysen brings more than 15 years of deep, cross-functional HR experience. Prior to Sprout, Boysen was the CPO at Vimeo where she was responsible for driving a people-first organization and culture, and attracting, engaging and retaining talent globally as the company scaled. Boysen also previously held the role of Global Head of People at Canva where she oversaw a people team of 140 and drove the People strategy to enable Canva’s hyper-growth. Under her leadership, Canva scaled from 500 to 2,500 employees while growing from $200 million to $750 million in annual recurring revenue, and was recognized as one of Australia’s Greatest Places to Work.

“The dedication and intentional focus Sprout has put on developing their people to reach their highest potential is inspiring, and I am energized by the opportunity to fuel innovation and growth with an exceptional team,” said Boysen. “Together, we’ll foster a high-performance culture where everyone thrives and teams not only excel professionally, but find fulfillment in their work.”

“Crystal has the perfect combination of experience, passion, humanity and high standards that we look for in our leaders—with a deep understanding and thoughtful perspective on what it takes to build and elevate an engaged, inclusive culture and world-class team,” said Justyn Howard, CEO of Sprout Social. “Our team is critical to the success of our business and customers, and creating a workplace where they continue to be empowered to do their best work will be a key priority for Crystal and the People team.”

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Sprout Social Launches New Care Solution to Power Exceptional Customer Experiences

Abigail Schmitt — Tue, 13 Feb 2024 13:58:16 +0000

Social Customer Care by Sprout Social enables brands to provide faster, personalized and complete customer care

CHICAGO, February 13, 2024 – Sprout Social, an industry-leading provider of cloud-based social media management software, today announces the launch of Social Customer Care by Sprout Social, advancing the platform’s care offering with comprehensive case management solutions, AI-powered capabilities and robust reporting. Care by Sprout empowers brands to provide exceptional customer experiences and drive lasting loyalty with fast and meaningful customer engagement.

Social media is the cornerstone of competitive customer care. Social provides organizations with unparalleled access to customers in real time and deep audience insights that link the entire care journey. Without connected social care, organizations can’t meet consumer expectations, risking a loss in customer interest, competitive advantage and their overall reputation.

“Social is no longer just one aspect of customer care, it’s the determining factor of an impactful care strategy and, more importantly, lasting brand success,” said Justyn Howard, CEO of Sprout Social. “Consumer expectations on social media are skyrocketing, and a brand’s ability to provide quick, personalized responses across social platforms is critical to meeting and exceeding those needs. This has placed growing pressure on an organization’s care team, and we’ve been focused on delivering a platform that not only supports their efforts, but inspires their strategies and creates immense competitive advantage.”

Care by Sprout consolidates billions of messages across social networks to power faster, personalized, and complete support when and where customers need it most. In addition to AI-powered case management and intuitive reporting on key metrics like engagement and customer satisfaction scores, Care by Sprout supports integrations with leading care platforms like Salesforce Service Cloud and a wide range of review sites. With these capabilities, care teams are able to make faster decisions, effortlessly delight customers and outshine the competition.

To learn more about Social Customer Care by Sprout Social please visit sproutsocial.com/social-customer-care.

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Sprout Social Expands Reddit Partnership

Abigail Schmitt — Thu, 08 Feb 2024 21:08:56 +0000

Enhanced offering will deliver deeper, real-time, public Reddit insights to customers

CHICAGO, February 8, 2024 – Sprout Social, an industry-leading provider of cloud-based social media management software, today announced it entered into an enhanced partnership with Reddit, where Sprout users will gain access to deeper and more valuable real-time Reddit data for insights into public conversations and customer activity along with brand and industry trends.

With more than 100,000+ active communities and 70+ million daily active users, Reddit is full of rich communities and public conversations that, when tapped, can provide organizations with the consumer insights and knowledge they need to gauge brand health, implement more proactive care strategies and build better products.

“Reddit has always been a central community for a wide and diverse range of conversations and we’ve seen it have an increased impact on brand outcomes in recent years,” said Justyn Howard, CEO of Sprout Social. “As social insights become essential to remaining competitive and driving innovation across an organization, this expanded offering will provide increased value to our users and their understanding of their businesses and customers.”

The more in-depth offering will be available to all Sprout customers by this summer. Learn more about Sprout’s integrations and social listening capabilities here.

About Sprout Social

Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of more than 30,000 brands so they can deliver smarter, faster business impact. With a full suite of social media management solutions, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s award-winning software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

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Sprout Social Named #1 Best Software Product by G2

Abigail Schmitt — Tue, 06 Feb 2024 14:01:53 +0000

Based on customer reviews and satisfaction, Sprout Social earns G2’s top recognition for software products overall

CHICAGO, Feb. 6, 2024 – Sprout Social, an industry-leading provider of cloud-based social media management software, today announced it has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. Businesses are navigating a rapidly changing landscape and social media has emerged as the place to connect with customers and gain the insight needed to make smarter, faster decisions. Earning G2’s top recognition for software products overall reflects the essential role of social media management software in enabling brands to make the most of social in this evolving environment and create lasting business impact.

As the world’s largest and most trusted software marketplace, G2 is visited by 90 million software buyers each year. Its annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users. This is the eighth consecutive year that Sprout Social is recognized on this list, and the company is ranked as a top product across multiple categories including:

#1 Best Software Product
#4 Highest Satisfaction
#5 Best Product for Enterprise

“Earning the #1 spot this year is an incredible achievement and reflection of the immense value we continue to deliver to our customers each and every day,” said Ryan Barretto, President of Sprout Social. “This past year we were heads down launching new integrations, delivering industry-leading features across our platform and building meaningful industry partnerships. We developed a platform that has championed the essential role social media plays in the growth and success of organizations across all segments and industries, and across every stage of the customer journey. I couldn’t be more proud to see that work, and our customer’s success, recognized through these awards.”

Sprout Social’s recent investments in AI, new partnerships and integrations with industry-leading organizations like Salesforce, and acquisitions of Tagger Media and Repustate delivered timely and innovative functionality to its customers in 2023.

Sprout Social earned the #1 spot in G2’s 2024 Best Software Awards because of customer feedback, including:

“Sprout has truly transformed the way social media has operated.”

“Sprout saves time and delivers a more cohesive social presence. Social scheduling, bulk scheduling, and post rescheduling is fast and efficient. Analytics and reports are very customizable and provide tangible insights that can actually be used to improve an organization’s digital strategy. This is also very helpful in measuring ROI for social spend and presenting a case for continued social investment.”

“Our team was using up to 4 different platforms to meet our social media needs, which impacted our productivity and effectiveness when posting certain content. With Sprout, we have been able to streamline our processes, view our content in one place, and get improved, easy-to-read analytics.”

“The customer support both pre-purchase and post-implementation were excellent, and the ongoing access to workshops, webinars and other learning opportunities is very important due to the large number of features available.”

“Sprout feels modern and intuitive to use. Training is quite simple because of this. The integration with Salesforce service cloud has made it easy to have a view of the enquiries within our CRM environment.”

Learn about G2’s methodology or read more reviews directly from Sprout users here.

About Sprout Social

Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of more than 30,000 brands so they can deliver smarter, faster business impact. With a full suite of social media management solutions, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s award-winning software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

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Sprout Social Earns 150 Badges in G2’s 2024 Winter Reports, Adding to its Recognition as a Leader Across Business Segments and Global Markets

Abigail Schmitt — Mon, 18 Dec 2023 14:10:12 +0000

CHICAGO, Dec. 18, 2023 — Sprout Social, an industry-leading provider of cloud-based social media management software, has been recognized by G2’s 2024 Winter Reports as a leader in 150 categories spanning all business segments, from small business to mid-market and enterprise, and across all regions including EMEA, APAC, and the Middle East.

Sprout Social continues to rank as a leader in G2’s reports for Social Customer Service, Social Media Analytics, Social Media Management, and Social Media Monitoring. Sprout also ranked #1 in 77 reports, climbing to the top spot in the ANZ, UK and Enterprise EMEA Regional Grid Reports for Social Customer Service and the Enterprise EMEA and Asia Pacific Regional Grid Reports for Social Media Listening Tools. These badges reflect Sprout Social’s continued leadership in core product areas as well as its expanding global influence as a premium enterprise social solution.

“Our customers are maturing their social sophistication and Sprout Social has been a go-to platform for their evolving needs across enterprise, social customer care, analytics and more. The consistent and dominant presence we’ve built across G2’s reports is reflective of that,” said Ryan Barretto, President of Sprout Social. “I’m proud to see the momentum we’re building internationally with the addition of top global rankings across our product offerings and I’m excited to continue this growth into 2024.”

These rankings complement Sprout Social’s strong growth in 2023 as the company enhanced its platform with investments in AI, introduced new partnerships and integrations with industry-leading organizations like Salesforce, and acquired two organizations, Tagger Media and Repustate, to deliver timely and innovative functionality to its growing customer base.

Sprout Social earned its place on these lists because of customer feedback, including:

“While all enterprise-level social media management tools can offer the same APIs and features, I really like how Sprout Social works hard to stay ahead of changes – and communicate those plans with customers.”

“I love the reporting capabilities. I frequently get asked about overall social media performance and before Sprout, I spent a lot of time compiling analytics from each platform’s analytics database into a cumulative report. Now, I can easily send weekly performance with one click.”

“I’ve had experiences using different social media management tools in the past, and after about 4 months, I can confidently say [Sprout Social] is my favorite! With simple scheduling, in-depth analytics, and social listening, it’s everything I need wrapped up into one. I also really like the learning material and webinars they offer for users.”

“In just a few clicks, I was able to connect Sprout Social with Salesforce, which enabled seamless data synchronization between the two platforms. This not only saved me precious time but also eliminated the need for extensive technical knowledge or coding skills.”

Learn about G2’s methodology or read more reviews directly from Sprout users here.

About Sprout Social

Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of more than 30,000 brands so they can deliver smarter, faster business impact. With a full suite of social media management solutions, Sprout offers comprehensive publishing and engagement functionality, customer care, advocacy, and AI-powered business intelligence. Sprout’s award-winning software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

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Sprout Social’s Community for Marketers, The Arboretum, Surpasses 10,000 Members

Abigail Schmitt — Thu, 30 Nov 2023 13:56:19 +0000

The Arboretum reaches membership milestone less than a year after its public launch

CHICAGO, November 30, 2023 – Social media now sits at the center of the customer journey, placing increased pressure on social media professionals and marketing executives to drive business impact and evolve quickly to the latest industry trends and news. To help them navigate these challenges, Sprout Social launched its community, The Arboretum, to all marketers earlier this year.

Today, Sprout Social announced that The Arboretum has surpassed 10,000 members. The membership milestone comes less than a year after The Arboretum’s public launch—quickly becoming a hub for industry connection, community and mentorship for social and marketing professionals.

The Arboretum is now a thriving space for industry professionals from across more than 60 countries to network with peers, learn best practices, stay on top of industry trends, and enhance their personal brands. Members have now connected through over 3,500 conversations and community events such as peer-group sessions, industry panels, social strategy webinars, networking opportunities and platform trainings.

“We are thrilled to see how quickly The Arboretum has grown and how rapidly it’s become a go-to space for marketers of all levels to engage with one another on a rich variety of topics, trends and strategies,” said Jamie Gilpin, CMO, Sprout Social. “Reaching this membership milestone is both evidence of our teams’ incredible efforts to make this community meaningful and engaging and of a thriving social industry that is constantly innovating and making increasing business impact.”

From practitioners to c-suite executives, The Arboretum is built by and for the entire industry and is consistently adding value and inspiration to its members.

“Social media is an ever changing industry. The best way to stay competitive and learn is to be connected and engaged with others in the industry. This is what The Arb provides with a growing discussion board and very engaging webinars from industry experts,” said Nycole Hampton, Sr. Director of Content and Engagement Marketing at GoodRx. “An industry, and its future, is at its most powerful when the professionals within it are leveraging each other’s expertise and experiences to learn, and build not only their own careers but the industry as a whole. The social marketing world has needed a gathering place where this can happen – I fully believe this is what The Arb is growing to be.”

The Arboretum will continue to expand its event offerings and launch new programs to its growing community in 2024. For more information on The Arboretum, please visit community.sproutsocial.com.

About Sprout Social

Sprout Social is a global leader in social media management and analytics software. Sprout’s unified platform puts powerful social data into the hands of more than 30,000 brands so they can make strategic decisions that drive business growth and innovation. With a full suite of social media management solutions, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy and AI-powered business intelligence. Sprout’s award-winning software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

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Sprout Social Receives ISO 27001 and ISO 27701 Certifications for Information Security and Privacy Management

Abigail Schmitt — Tue, 28 Nov 2023 15:07:22 +0000

CHICAGO, November 28, 2023 – Sprout Social, an industry-leading provider of social media management software, announced today that it has achieved ISO/IEC 27001:2013 and ISO/IEC 27701:2019 certifications for its information security management systems (ISMS) and privacy information management systems (PIMS).

This globally recognized standard, verified by independent third-party auditors, demonstrates that Sprout Social’s information security management system (ISMS) and privacy information management systems (PIMS) meet the requirements for the assets, technologies, and processes employed by Sprout Social to process, manage, and deliver services to its customers.

“These certifications are the gold standard for managing security and privacy programs,” says Mike DiGilio, Director of Governance, Risk, & Compliance at Sprout Social. “This recognition reinforces our commitment to customer assurance, and we’re delighted to have a third-party certification for privacy with ISO 27701.”

“Achieving ISO certification is a testament to our commitment to protecting the data entrusted to us by our customers, partners, and employees through globally recognized third-party certifications,” said John Colburn, VP of IT, Security, and Compliance, Sprout Social. “This accomplishment demonstrates our ability to grow and mature our security, governance, and privacy programs while continuing to empower our teams to innovate and deliver for our customers.”

Earlier this year, Sprout Social earned 138 badges in G2’s 2023 Fall Reports, ranking #1 in more than 70 categories across business segments and regions, and is currently the top ranked product in social media management on G2.

For more information, please reference Sprout Social’s ISO 27001 and ISO 27701 certifications, along with all of Sprout Social’s security assurance documentation, on our Trust Center.

About the International Organization for Standardization (ISO)

The International Organization for Standardization (ISO) is an independent, non-governmental standard development organization composed of representatives from its 167 member countries around the globe. The ISO has published over 24,500 standards for quality, safety, and efficiency across a number of industries and programs.

About ISO/IEC 27001

ISO/IEC 27001 is the world’s most-recognized standard for information security management systems (ISMS) and provides companies of any size and sector with requirements for establishing, implementing, maintaining and continually improving an information security management system.

About ISO/IEC 27701

ISO/IEC 27701 is an extension to ISO/IEC 27001, focused on enhancing an ISMS with privacy controls to ensure the privacy rights of individuals for organizations that are either Personally Identifiable Information (PII) Controllers and/or PII Processors.

About Sprout Social

Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of more than 34,000 brands so they can deliver smarter, faster business impact. With a full suite of social media management solutions, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s award-winning software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

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Sprout Social Recognized by Fortune Media as a 2023 Best Workplace in Technology

Aisha Quas — Tue, 19 Sep 2023 13:01:18 +0000

CHICAGO, September 19, 2023 – Sprout Social, an industry-leading provider of cloud-based social media management software, has been named to the 2023 Fortune Best Workplaces in Technology™ List. This is Sprout’s second time being named to the prestigious list, which follows additional 2023 recognitions including Best Workplace for Millennials™, in Chicago™, Best Medium Workplace™ and to the PEOPLE Companies that Care® list.

To determine the ranking for the annual list, Fortune partnered with Great Place to Work® to analyze confidential survey feedback from over 162,000 employees in the tech industry about various elements of their experience, including trust in leadership, fair and respectful treatment of employees, team camaraderie and more. When it comes to employee experience, 91% of Sprout employees said Sprout Social is a great place to work, compared to the 57% of employees at a typical U.S.-based company.

“The social media industry is constantly evolving, and as a result, our team has the exciting opportunity to deliver products that revolutionize how businesses use social,” said Aaron Rankin, CTO, Sprout Social. “Working in a highly dynamic environment requires a great deal of agility and collaboration, and we’re proud that Sprout’s culture supports and prioritizes both of these attributes. We’re committed to setting the bar high for workplace culture in tech, and are honored to see Sprout recognized as one of the best companies to work for in the country.”

Following its acquisition of Repustate and Tagger Media, Sprout has executed an extensive product roadmap this year to bring more AI functionality to its customers and expand into the influencer marketing category. These milestones offer customers a more comprehensive platform while providing employees with the opportunity to shape an industry-leading product.

“Fortune congratulates the Best Workplaces in Technology,” says Fortune Editor-in-Chief Alyson Shontell. “Creating a vibrant workplace culture that draws the best talent in technology is vital for the success of the leaders in this highly competitive industry. It is also what’s needed to ignite innovation and deliver best-in-class performance.”

To learn more about Sprout Social’s workplace and culture, visit their careers site.

About Sprout Social

Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of more than 30,000 brands so they can deliver smarter, faster business impact. With a full suite of social media management solutions, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s award-winning software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

About the Fortune Best Workplaces in Technology List

Great Place To Work selected the Best Workplaces in Technology by gathering and analyzing confidential survey responses from more than over 162,000 employees from Great Place To Work Certified companies in the technology industry. Company rankings are derived from 60 employee experience questions within the Great Place To Work Trust Index™ Survey. Great Place To Work determines its lists using its proprietary For All™ Methodology to evaluate and certify thousands of organizations in America’s largest ongoing annual workforce study. In the last year, 1.3 million survey responses were received, representing the work experiences of 7.5 million employees. Read the full methodology.

About Great Place To Work
As the global authority on workplace culture, Great Place To Work brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Its proprietary platform and For All™ Model helps companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified or receiving recognition on a coveted Best Workplaces™ List.

About Fortune
The Fortune mission is to change the world by making business better. We achieve that by providing trusted information, telling great stories, and building world-class communities. We measure performance by rigorous benchmarks. And we hold companies accountable. Our goal is to make Fortune a force for good through its second century and beyond. For more information, visit www.fortune.com.

From FORTUNE. ©2023 FORTUNE Media IP Limited All rights reserved. Used under license. FORTUNE and FORTUNE Media IP Limited are not affiliated with, and do not endorse products or services of, Sprout Social.

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