Sprout Social surveyed over 500 social marketers from the US and UK to find out how they work, what tools they use and the effect all of this has on their businesses.

Key findings from the research:

• 48% of social media marketers feel they sometimes or rarely have enough time to get their work done. Most are grasping for more time to respond to customers, make strategic plans, create content and analyze data.
• 63% of social media marketers agree manual tasks prevent them from doing high impact work.
• Almost twice as many social media marketers who use a dedicated social media management platform say their brand’s social efforts contribute significantly to revenue compared to those without.

Download the full report to learn what separates the most effective social teams from the rest, and how you can prepare for the growing demands of social media management.

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Regardless of industry or geography, what you post—and what you choose not to—is the crux of every brand’s social strategy. How does your approach stack up?

The 2024 Content Benchmarks Report offers a glimpse into performance trends across industries and networks, the types of content audiences crave today and what that means for the year ahead.

In this report, you’ll learn:

• Industry publishing and engagement benchmarks on social
• The content qualities audiences say makes brands stand out
• The formats and faces audiences want brands to highlight more in 2024

Download this report to shape a social content strategy that speaks directly to your audience and leapfrogs the competition.

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Current students, prospective students, alums, athletes and fans all want something different from your social presence. Use this benchmark report to guide your strategy as you meet each of your audiences where they are. 

In this report, you’ll find:

• Need-to-know benchmarks to inform your social media strategy
• Key insights on care expectations specific to social 
• Advice to help your institution make the grade on social

Social data can enrich your marketing strategy with unfiltered insights on everything from the big game to the upcoming school year. Download this benchmark report and inform your approach with the metrics today. 

The post Higher Education Social Media Benchmarks for 2023 appeared first on Sprout Social.

Now, attentive care can start well before a patient—whether that be former, current or prospective—enters your facility. Use this benchmark report to better understand social media’s role in your community engagement toolkit. 

In this report, you’ll find: 

• Need-to-know benchmarks to inform your social media strategy
• Key insights on care expectations specific to social 
• Tips on navigating the most common social media challenges faced by hospitals and healthcare brands 

People turn to social media to find care providers that meet their unique needs. Use this social media benchmark report to get into the conversation. 

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The business case for social has already been made. Today the conversation has shifted to how teams, within and beyond marketing, can make the most of their resources.

The Harris Poll, on behalf of Sprout Social, surveyed more than 750 leaders in social media marketing, customer care and communications from a cross section of US and UK businesses to better understand how they’re investing in social media and its impact throughout their organizations. Despite current macroeconomic trends, social media budgets are expected to rise—but leaders are eyeing emerging technologies and other organizational changes to ensure maximum dividends.

Key findings from the research include:

• 80% of business leaders anticipate their company’s social media budget will increase in the next three years, and among them, more than 2 in 5 (44%) estimate their budget will increase by more than 50%.
• 90% of leaders agree their company’s success will depend on how effectively it can use social media data and insights to inform business strategy.
• 97% of leaders agree artificial intelligence (AI) and machine learning (ML) will enable companies to analyze social media data and insights more efficiently.

Download the full report for more insights into how business leaders plan to advance the role of social media in their organizations, and the challenges they need to overcome to make it happen.

The post The 2023 State of Social Media: AI & Data Take Center Stage appeared first on Sprout Social.

A commissioned study conducted by Forrester Consulting on behalf of Sprout Social found that a composite organization, based on Sprout customers, realized a 233% return on investment (ROI) over three years, resulting in up to $1.3M in savings. Read the full study for insights from real customers, as well as hard stats on how Sprout helped customers:

• Boost team efficiency and productivity by 55% in year 3, saving $973K
• Create meaningful customer connections with engagement tools that support rich context and governance
• Eliminate manual data consolidation to prepare monthly reports by 75%
• Save $473K by consolidating legacy data solutions

Download the study today and learn why we believe Sprout is the best solution to drive swift impact for your business.

The post The Total Economic Impact™ of Sprout Social appeared first on Sprout Social.

As more brands understand the impact social media can have on business outcomes, agencies need to reevaluate how they work with clients.

To understand how agencies are adapting to the changing digital landscape, we surveyed 228 agencies about their service offerings, client pricing and packaging and how they’re planning to build agency resilience in 2023 and beyond.

What you’ll find in this report:

• The most common agency pain points
• The evolution of agency service offerings
• Agencies’ approach to pitching and packing services
• Where to focus during times of economic uncertainty

Download this report to learn how to effectively price and package your agency service offering.

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