What Brands Get Wrong With Social Commerce

The majority of businesses anticipate selling products or services through social media in the next few years. Social commerce presents new opportunities to strengthen relationships with your customers and generate revenue—for brands that know how to master it.

Sprout interviewed 1,000 US consumers to better understand their social commerce experiences so far, including what compels them to buy and where brands have room to improve.

In this deck, we examine the top missteps consumers say brands make when selling on social media and how to resolve them using a tool like Sprout.

Use these findings to:

• Better understand how social commerce is evolving traditional buying behavior
• Successfully integrate commerce into your existing social media strategy
• Identify which tools and integrations you need to offer a stronger customer experience on social media