Explicitly defining your expectations up front boosts an influencer’s ability to get content right from the beginning of the partnership. It’s a win-win situation, but only if brands proactively set influencers up for success. 

Use this influencer marketing brief template to set the right foundation for your relationship. It will help you outline the details that matter, including: 

• Establish clear partnership guidelines for mutual success
• Provide well-defined deliverables by content format and platform
• Share inspiration that helps creators nail their sponsored content the first time

Download the template today to set a solid foundation for your next influencer marketing campaign.

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AI can transform how your team operates for the better, but only through the thoughtful implementation of tools and resources. This workbook is designed to help you map out an AI social media strategy that makes the most of this emerging opportunity. It will help you:

• Recognize the pain points in your current processes and transform them into strategic goals for your AI social marketing strategy.
• Chart the opportunities and gaps in your existing tech stack.
• Identify the unique ethical considerations that must be addressed to promote the responsible use of AI.
• Prepare for AI vendor discovery and evaluation

Download the workbook and start saving your team valuable time today. 

The post [Workbook] How to design your AI social media marketing strategy appeared first on Sprout Social.

If you’re looking for a sign to start gathering evidence, this is it. This social media time tracker template will help you measure how much of your day goes to manual tasks.

Use this information to:

• Paint a clear picture of how much time it takes to complete routine social media management tasks, like content creation, scheduling, engagement and reporting
• Calculate the amount of time you can save with the help of a robust social media management solution
• Advocate for the resources you need to do your job more efficiently

Put concrete numbers behind the time that goes into making a high-impact social media strategy, and make a stronger case for more support in 2024. Download the template today.

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Between their highly engaged audiences, content quality and the social proof they bring, influencers offer brands something they can’t get from other marketing channels—pure authenticity. When you optimize your influencer marketing spend, you get more out of your marketing budget.

Of course, you can’t optimize before you organize, which is why we created this handy influencer marketing budget template. It will help you:

• Maintain a birds-eye view of your budget so you can strategically allocate resources toward the right high-value partnerships
• Control costs by setting clear spending limits and guidelines for various points of contact across your team
• Head into contract negotiations with a firm grasp of your financial boundaries and opportunities

Download the influencer marketing budget template to start planning your next activation.

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Create better customer experiences by ensuring your support agents understand the nuances of providing care on social. This social media customer service training deck will help you explain everything they need to know about the channel, including:

• Tips on delivering brand-friendly customer service across key social networks
• Instructions on when and how to escalate customer service inquiries
• Crisis management procedures, including what to do and who to call

Be the partner your customer service team needs. Download this social media customer service training deck and set your support agents up for more social media success. 

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This downloadable social media calendar template is designed to help you:

• Create visibility into your social strategy for collaborators and stakeholders
• Consolidate notes and action items for planned content in a centralized location
• Ensure all content is aligned to a specific KPI
• Organize content by customizable categories (like product launches, blog posts or event promotions)

Give yourself the gift of a more organized approach to content creation. Use this downloadable social media calendar template to get one step ahead on your monthly content calendar.

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This YouTube strategy template will show you how to: 

• Conduct brand and channel audits 
• Perform a competitor analysis 
• Define your goals and audience
• Conduct keyword research and performance analysis 
• Optimize your videos with YouTube SEO best practices

Not sure where to get started or looking to iterate your current YouTube strategy? Use this resource as a guide from pre-production to post-production and launch. 

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But with so much consumer data available, it can be hard to know what intel is most important. We created this collection of B2B, B2C and industry-specific buyer persona templates to simplify persona building. With these personas on-hand, your team will be empowered to:

• Make quicker, more strategic decisions
• Craft better-performing content
• Accelerate customers through the sales cycle

Download these templates to gain a deeper understanding of your customers—no matter your business type or industry.

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Facebook retains its crown as the world’s most popular social network by monthly active users—of which it has more than 2.9 billion. And Facebook has implications for teams beyond social. Messenger is a popular place for customers to turn for questions. Its unparalleled ad targeting enables you to reach new people. And from a selling standpoint, setting up shop with Facebook Shopping is a great way to land sales with customers.

If it’s been a minute since you’ve refreshed your strategy on this platform, this is your sign to start. Our Facebook marketing template will guide you through developing your strategy. Think critically and analyze these core areas of the platform (and your business):

• Identify your goals and main objectives on Facebook
• Get to know your Facebook audience
• Optimize your business Page
• Audit your content to design posts that resonate
• Hone in on your competitors—and where you can stand out
• Provide top-tier customer service and care
• Create unique ads to accomplish your goals

Then, use the last two tabs of the template to pull it all together in a presentable strategy summary and measure success with the progress report.

Download the Facebook marketing template right now to start growing your reach, and your business.

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