The 2024 Content Benchmarks Report

Things move fast in the world of social, but the need for content is constant.

Regardless of industry or geography, what you post—and what you choose not to—is the crux of every brand’s social strategy. How does your approach stack up?

The 2024 Content Benchmarks Report offers a glimpse into performance trends across industries and networks, the types of content audiences crave today and what that means for the year ahead.

In this report, you’ll learn:

• Industry publishing and engagement benchmarks on social
• The content qualities audiences say makes brands stand out
• The formats and faces audiences want brands to highlight more in 2024

Download this report to shape a social content strategy that speaks directly to your audience and leapfrogs the competition.