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The Rise and Fall Of New Platforms: What Threads Has Taught Us About Emerging Social Media

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Session time: 1 hour

Threads burst onto the scene this summer and quickly became the fastest-growing social media platform of all time with 100+ million users in one week. As the heat of its entrance has died down, what does this new platform mean for your brand and social strategy? What have we learnt about Threads, where does it fit in in the social media sphere, and well, is it too late to be an early adopter?

As social media teams across the world figure out strategies to not only incorporate Threads  but also excel at it, this webinar will examine what we’ve learnt so far and explore thoughts on what we think is in store. 

Hear insights from social media consultant and industry analyst, Matt Navarra, and Senior Social Media Manager from financial favourite and industry disrupter, Monzo.

You will learn:

  • The current state of Threads and how early adopter brands leverage its capabilities
  • How businesses can use Threads for community building, customer care and more
  • Key distinctions and differentiations between Threads strategy vs. other social channels
  • Predictions for 2024 and beyond

Your speakers:


Cat Anderson

Cat Anderson

Sprout Social

Cat is the Head of International Marketing at Sprout Social. She’s passionate about innovation and creating authentic experiences through digital marketing. Besides marketing, Cat enjoys live music in all its forms and training her terrier pup.

Matt Navarra

Matt Navarra

Matt Navarra

Matt Navarra is one of Europe’s most well-known and in-demand social media consultants and founder of founded ‘Geekout’ — an ever-expanding community and suite of resources for social media professionals. With over 20+ years industry experience, Matt has worked with some of the world’s biggest brands such as Google, BBC, United Nations and Pinterest. He is frequently invited to appear on BBC News, Sky News, NBC Europe, CNN and other global news channels as a leading social media industry expert commentator. @mattnavarra

Richard Cook

Richard Cook

Monzo Bank

Richard Cook is the Senior Social Media Manager at Monzo Bank, where he’s been trying to make memes about money for the past five years. In 2022 he was listed as one of the 20 most influential fintech marketers in Europe, which he still doesn’t quite believe. Most days you’ll find him desperately trying to grow his personal brand on LinkedIn. @cookywook

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