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Social Media Analytics

Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.

Featured

Categories
- Social Media Analytics
The social media metrics to track in 2024 (and why)
Published on July 20, 2023 Reading time 21 minutes
Categories
- Social Media Analytics
12 of the best social media analytics tools for marketers
Published on May 4, 2023 Reading time 8 minutes
Categories
- Instagram
- Social Media Analytics
Instagram data: How to examine your performance
Published on April 5, 2021 Reading time 8 minutes

All Social Media Analytics

Categories
- Social Media Analytics
The journey of a data point: Turning numbers into social media intelligence
Published on April 4, 2024 Reading time 15 minutes
Categories
- LinkedIn
- Social Media Analytics
How to use LinkedIn hashtag analytics to boost content reach
Published on March 28, 2024 Reading time 5 minutes
Categories
- Social Media Analytics
- Social Media Strategy
How to conduct a TikTok audit in 6 steps
Published on March 11, 2024 Reading time 8 minutes
Categories
- Social Media Analytics
- YouTube
YouTube analytics: How to analyze your YouTube data
Published on March 7, 2024 Reading time 8 minutes
Categories
- Social Media Analytics
- TikTok
13 TikTok analytics tools to boost your strategy in 2024
Published on February 29, 2024 Reading time 7 minutes
Categories
- Influencers
- Social Media Analytics
8 top influencer analytics tools to boost your campaign ROI in 2024
Published on February 22, 2024 Reading time 6 minutes
Categories
- Social Media Analytics
- Social Media Engagement
Reach vs. impressions: What’s the difference in terms?
Published on February 20, 2024 Reading time 6 minutes
Categories
- Webinar
- Social Listening
Building Data-Powered Social Strategies: Insights from Hollister, Affirm, and Consultant, Jazmin Griffith
Categories
- Social Media Analytics
- Social Media Strategy
Social media benchmarks by industry in 2024
Published on February 7, 2024 Reading time 6 minutes
Categories
- LinkedIn
- Social Media Analytics
LinkedIn hashtags: The complete guide for 2024 [+ trending hashtags]
Published on January 24, 2024 Reading time 6 minutes
Categories
- Influencers
- Social Media Analytics
10 metrics to track influencer marketing success in 2024
Published on January 24, 2024 Reading time 8 minutes
Categories
- Social Media Analytics
- Social Media Engagement
Social media personalization: The opportunity and risks to consider
Published on January 9, 2024 Reading time 7 minutes
Categories
- AI
- Digital Transformation
How to use AI analytics for targeted business decisions
Published on January 9, 2024 Reading time 11 minutes
Categories
- Instagram
- Social Media Analytics
20 Best Instagram tools to level up your presence
Published on January 9, 2024 Reading time 10 minutes
Categories
- Webinar
- All Industries
How Patagonia Leads from a Foundation of Authenticity and Community
Categories
- LinkedIn
- Social Media Analytics
How the LinkedIn algorithm works in 2024
Published on January 8, 2024 Reading time 10 minutes
Categories
- Social Listening
- Social Media Analytics
15 social media monitoring tools you need in 2024
Published on December 27, 2023 Reading time 11 minutes
Categories
- Facebook
- Social Listening
Facebook automation: The ultimate guide for your brand
Published on December 27, 2023 Reading time 9 minutes
Categories
- Social Listening
- Social Media Analytics
Data-driven marketing: What it is and strategies for using it
Published on December 21, 2023 Reading time 9 minutes
Categories
- Customer Care
- Social Media Analytics
The social media customer service metrics that experts measure
Published on December 21, 2023 Reading time 9 minutes
Categories
- Instagram
- Social Media Analytics
Instagram Story analytics: how to track the right metrics for your brand
Published on December 15, 2023 Reading time 8 minutes

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