Sociality Squared is a woman-owned full-service social media agency founded in 2010 and headquartered in New York City. We’ve been building communities and creating compelling content since before Instagram or YouTube appeared on our phones. But while social networks keep changing, there’s one thing that remains the same no matter which platform or technology we use: we help people discover and connect to what they value and love.

“Sociality” means people coming together in communities, exchanging ideas, and being social, whether that’s over a dinner table or online. We’re community builders and our social media work enables exponential growth for our clients’ communities and companies.

Did you know that our brains light up when we hear stories?! We actually process them differently, and since the beginning of humankind, we’ve used stories to understand the world, to learn, communicate, and connect to one another.

We work with our clients to help craft and flawlessly execute their stories online. In today’s fast-paced, mobile world, we have a short timespan to capture people’s attention. For example, 47% of the value in video campaigns happens in the first 3 seconds – and with the sound off.

We use an integrated, social-first approach to bring your brand alive online. Every piece of content needs to stand on its own, while supporting the bigger picture. We know the sum is greater than its parts. That’s why we optimize stories for each channel and format, to reach and resonate – down to what hashtag is most meaningful to your community.

We create stories that inspire, engage, and connect, and make an impact that lasts far longer than 3 seconds.