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Listening

Leverage AI to uncover critical customer & competitor insights

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Access unfiltered data to guide your brand strategy

Scale the process of high-volume data ingestion with AI-driven technology. Deliver actionable learnings to help your brand stay ahead of the competition and exceed consumer expectations.

Build sophisticated listening queries easily

Easily build queries to track millions of conversations happening around key topics, without prior boolean knowledge or experience needed.

Access a full scope of data

Harness AI and automation to delve into insights and adjust filters instantly—without needing to change your query.

Cut through the noise

Automatically sift through billions of data points to zero in on trends, insights and key learnings you need to guide future strategy—in seconds.

Build sophisticated listening queries easily

Easily build queries to track millions of conversations happening around key topics, without prior boolean knowledge or experience needed.

Access a full scope of data

Harness AI and automation to delve into insights and adjust filters instantly—without needing to change your query.

Cut through the noise

Automatically sift through billions of data points to zero in on trends, insights and key learnings you need to guide future strategy—in seconds.

See how your team can discover trends.

Schedule a demo

Monitor millions of conversations with these features

Audience Analysis

Examine audience preferences to enhance marketing strategy and inform business planning.

Crisis Management

Get ahead of a crisis with custom alerts and granular sentiment analysis to stay prepared and keep a close eye on evolving conversations.

Competitor Comparison

Identify industry gaps, track share of voice (SOV) and understand consumer attitudes toward competitors to uncover business opportunities.

Consumer Research

Spotlight vital audience demographics, including age, gender, geographic location and device usage, to better understand and reach consumers.

Campaign Analysis

Capture audience reactions to marketing campaigns quickly and create succinct reports to measure success.

Sentiment Research

Optimize positioning by exploring customer feelings and opinions on specific topics, products, competitors and more.

Influencer Recognition

Identify influencers and industry thought leaders based on following or post impact to cultivate brand advocates.

Trend Identification

Track consumer behavior as it relates to specific topics to stay up to date with trends in your industry.

Customer Feedback

Track conversations concerning your brand to illuminate consumer attitudes and gain visibility into customer experience.

Industry Analysis

Identify trends and critical business-insights to increase market share and stay ahead of the competition.

Streamline your social media with integrations & trusted partners

Sprout builds and maintains strong network partnerships and integrations to help you unify your customer touch points and keep pace with changes in the social landscape.

See all integrations
Example of some of Sprout Social integrations: Facebook, Instagram, X (formerly known as Twitter), Pinterest, Salesforce, Whatsapp, TikTok, LinkedIn, YouTube, Tumblr, Shopify, Canva, Dropbox, Google My Business, Facebook Shops, Reddit and WooCommerce.

50kposts per second

Sprout’s Social Listening tool processes up to 50k posts per second and an average volume of 600 million messages a day.*

*Forrester, The Total Economic Impact™ of Sprout Social, 2023. A commissioned study based on a composite customer.

Sprout has helped us better understand who our audience is, how we can be most relevant and effective and really take a customer-first approach. That was difficult for us to do before without having all the dots connected.”

Kara Wenman

Digital Content Marketing Manager

It’s really nice to be able to use Sprout to see the general health and growth of our different social channels. We use Sprout to mine the insights of what’s resonating with our audiences in the US, and then provide that to the brand managers in Europe to see if that content resonates with their audiences. We can test different types of content and quickly analyze the metrics to see what’s working.”

Bret Neuman

Head of Social & Video Media at Rover

With Sprout’s listening tools, we’ve really been able to solidify our place at the table when it comes to strategy, marketing, content development and how the university acts and responds in the face of challenging situations.”

Clayton Campbell

University of Indiana

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Business intelligence at your fingertips

  • Identify the consumer and market data you need
  • See Social Listening in action
  • Find insights that move your business forward
Example of a social listening topic summary including: total message volume, positive sentiment, unique authors, engagement and impressions.

Frequently asked questions

Learn more about listening

  • Sprout Social enhances platform with new artificial intelligence (AI) investments

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  • 40 unique ways to use social listening insights in your business

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  • Social listening: Your launchpad to success on social media

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See all social listening articles